About Me

illumin Holdings Inc.

Data Analyst, Reporting & Insights

• Reporting directly to the Vice President of Analytics & Insights.

• Responsible for delivering data accuracy and compelling actionable insights for all campaign deliverables to clients. 

• Designed and owned various executive-level and client-level dashboards in Tableau and Power BI, covering campaign performance tracking, account management, product performance, and financial reporting. Achieved 1000+ daily views, driving high-level decision-making across teams.

• Provided data-driven insights to optimize media spend and audience targeting by leveraging analytical tools and performance key metrics to refine advertising strategies and maximize ROI.

• Provided thought leadership on data visualization best practices, mentoring junior analysts and presenting at internal workshops to share knowledge across the organization.

TOSAN TECHNO Co.

Data Analytics & Business Insights Director

• Developed and implemented an integrated KPI and metrics tracking system in Power BI, providing C-suite executives with actionable insights into key business performance trends. This system helped improve lead generation by 15% and conversion rates by 10%, directly contributing to business growth.

• Optimized reporting templates and dashboards, leading to better prioritization of growth initiatives and minimizing resource waste. Collaborated closely with marketing, account management and product teams to boost revenue by 15% through data-driven insights on pricing and customer behavior in less than 6 months.

• Automated the collection and presentation of key metrics, reducing reporting time, allowing teams to make quicker, more informed decisions and focus on high-priority strategic goals.

MCIHUB  Co. (An early-stage start-up accelerator)

Senior Data Analyst, Customer and Marketing

• Leveraged SQL and Power BI to analyze sales data and develop dashboards tailored to executive reporting, enhancing decision-making and driving 20% growth in a key revenue segment in one year.

• Streamlined reporting processes through automation, reducing manual workload by 40% and improving data flow across teams, allowing for more efficient use of resources and faster reporting cycles, driving targeted initiatives that directly contributed to improved marketing outcomes and resource allocations.

MCIHUB  Co. (An early-stage start-up accelerator)

Marketing Data Analyst

• Designed and implemented a customer segmentation framework in collaboration with the Customer Success Management team, enabling targeted strategies that increased customer lifetime value by 20% and informed executive decision-making.

• Developed and implemented Power BI dashboards for marketing insights, uncovering optimization opportunities that led to a 15% increase in ROI and better alignment of resources.

• Presented findings and actionable insights to C-suite executives, directly influencing strategic priorities and helping achieve improved marketing outcomes.

TECVEST  Co. (A holding and investment Co. with 23 Subsidiaries)

Senior Marketing Analyst

• Utilized ETL solutions, optimizing data flow and streamlining information dissemination across the BI team, ensuring timely and accurate insights for senior leadership.

• Developed and maintained Excel-based performance dashboards to track key metrics, providing senior management with critical insights into portfolio performance and supporting strategic decision-making across multiple business units.

TECVEST  Co. (A holding and investment Co. with 23 Subsidiaries)

Marketing Analyst

• Conducted in-depth market research and customr segmentation analysis, delivering executive-level reports on customer preferences and competitive positioning, supporting data-driven strategic initiatives.

Data Analytics for Business 

Postgraduate Degree

St. Clair College

Windsor, Ontario

Industrial Engineering 

Bachelors’ Degree

Sharif University of Technology

Tehran, Iran